Benefit ‘Gimme Brow’ – £17.50 (*)
I have admit that when it comes to brow gels, I’m pretty indifferent. My past experience has consisted of useless wands (Maybelline Brow Drama, anyone?), mistakes, and the worst, crispy brows. I think every beauty blogger has their tragic tale of brow mishaps. Mine is being an angry 15 year old who thought cutting in a V-shaped fringe to look like Vampira and shaving off my brows completely was a good idea. Yep, it really was that bad. But you can always count on Benefit for their game changing products. If you haven’t noticed, they’re taking charge of the social media world with their amazing campaigns and new releases – and it’s well deserved. The Bene-Babes have come to the rescue, once again.
This product is the answer to everyones’ prayers; an all-in-one, comb through product that tints, shapes and defines. What really makes this product work, in my opinion, is the tiny applicator which seriously just gets it right. You start with the arches, comb through in the direction of your brows and then brush up at the front to set them in the perfect shape. It even gets into the tiniest, least visible hairs to tide over those sparse areas. For the price, the product did feel disappointingly small at first – however, the less product you have on the brush, the better. This avoids mistakes and allows you to build it up to a defined, natural finish.
The product comes in two shades: Light / Medium and Dark/ Brown. As an (un)natural blonde, I tend to go for the lighter, ashier shades and this is perfect. According to multiple bloggers’ reviews, the Dark/Brown is pretty universal and seems to satisfy everyone, too. I haven’t swayed completely from my brow + pencil routine. If I’m going for a tinted moisturiser and minimal make-up kind of day then Gimme Brow works fine on its own. However, the main idea is that you shape your brow with eyeshadow/pencil first, and then use the tint to perfect.
We all know the important role brows play in shaping and defining the face. Benefit were sweet enough to gift me the brow beauty bible, “Raising Eyebrows“, which takes you from Cleopatra through to the Flapper Girls of the 1920s. According to that, eyebrows are the first thing someone notices, even before your eyes. Let’s be realistic: if you have badly shaped eyebrows, this product isn’t going to redesign them for you. But Benefit are offering a brow service for just £5 for #BrowArchMarch which is perfecting the nation’s brows for a £5 donation to a the cancer charity ‘Look Good Feel Better‘. What are you waiting for?
Have you tried this? What is your go-to brow product?