Maybelline Brow Mascara

I was really impressed by Maybelline for bringing this out. It looked like a really interesting product, set to rival the likes of MAC with their brow sets, and various other gel brow products. 

On first impressions, you might agree that the applicator is pretty unusual for a brow product. I did expect a wand that would resemble an eyebrow brush which you could simply comb through. The ball tip is great for filling in the thick part of the brows, but when it gets to the actual stick which is intended for the arches, it just gets messy and complicated. I haven’t made any use out of this section of the applicator and have instead gone for the ball of the wand which I find much easier. It is quite fiddly to get used to at first. One brush through isn’t enough, but if you brush through too many times, your eyebrows inevitably become crispy and solid! 

Criticisms aside, as much as the applicator could be improved, it does its job for setting the brows and lightly tinting them with colour. It’s much less harsh on the eyes than a brow pencil and is a nice base product for setting the brows in place. I usually top it up with a light brown eyeshadow to give my brows added definition. It’s not a product that can always be used on its own but I do quite like it without eyeshadow on days when I want a natural and minimal look. 

For a Β£4.99 high street product, it is a good little purchase. I have and will be making regular use out of it, but it’s just not quite lived up to the hype for me! I’m still on the search for an all in one brow product and might splash out on a MAC brow set. Brow Drama goes in three shades and I bought the lightest, so I’m considering buying the shade up to see whether I would get the more out of it if it was slightly darker. 

Would you try this? If you already have, what were your thoughts? Do you have any brow gels that you would recommend?

Lydia Rose,


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  1. September 25, 2013 / 5:49 pm

    I was really tempted by this product as it looks fairly easy to use. Such a shame it hasn't lived up to the hype for you! Making me reconsider buying it x

    • September 25, 2013 / 11:57 pm

      I'd say it's good but not just not AMAZING! xo

  2. September 25, 2013 / 6:03 pm

    That is such a weird applicator! I see what they are trying to do, but lord, it looks awkward.


    • September 25, 2013 / 11:57 pm

      The applicator does let it down πŸ™ xo

    • October 2, 2013 / 7:51 pm

      I nominated you for the most versatile blogger award! I love your blog.

  3. September 25, 2013 / 6:18 pm

    Oh it's so good to see a high street brow gel! I think I will pick this up to see how I get on with it. x

    • September 25, 2013 / 11:57 pm

      It's so cheap so you might as well πŸ™‚ xo

    • September 25, 2013 / 11:58 pm

      Yeah! Ive got a lot more used to it too, it's just not the amazing product I was hoping for xo

  4. September 25, 2013 / 8:32 pm

    This sounds and looks so interesting, I hope it makes it over to the states. I usually use a clear gel to set my brows as well as a powder to fill them in.

    Jordan | Boho Vanity

    • September 25, 2013 / 11:59 pm

      Hopefully it will do, it's definitely worth trying! xo

    • September 25, 2013 / 11:59 pm

      I would recommend it, but it's not mind blowing πŸ™‚ xo

  5. September 26, 2013 / 9:28 am

    I got this free from London Fashion Weekend, I wasn't sure if it would be any, but like you I'm not overly fussed. It's definitely a product for someone who has eyebrows and just wants them a bit more defined. Unfortunately that is not me and I need to fill them in quite a lot with a brow kit to get them how I like them! I do think it's a good product as a base for under powder as you said though! πŸ™‚

  6. September 26, 2013 / 11:52 am

    Aw I've been really looking forward to buying one of these because I expected it to be amazing. It's such a shame you think it's a bit 'meh'. πŸ™ Good try for Maybelline bringing one of these out though, the high street needs some brow gels/mascaras on those shelves! xxx

  7. September 26, 2013 / 2:01 pm

    this looks great!! i hope i can this ,, will def try it out when i can get my hands on them.

  8. September 30, 2013 / 11:20 pm

    I really like the idea of this, I pencil my brows in every day and this seems much less high-maintenance x

  9. October 6, 2013 / 7:59 pm

    This looks and sounds really cool, i'd love to give it a go. Great post xx

  10. October 12, 2013 / 9:15 am

    Great post hun, I hadn't heard about this product before. I use the MUA brow kit and MAC brow gel and both are great!

    I really love your blog and can't wait to read more of your posts.. I'm a new follower on GFC and Blog Lovin!

    Kimberley x

  11. November 13, 2013 / 4:05 pm

    I will definitely be trying this product out! I have such a hard time finding brow gel that works!! Thanks for sharing πŸ™‚

    Christina –

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